While the pandemic-era surge in online shopping has moderated, e-commerce remains one of the most powerful forces influencing logistics real estate. Consumer purchasing habits have fundamentally changed, with digital channels now firmly embedded in how people shop. As retailers, manufacturers and logistics providers adapt to rising expectations for speed, convenience and flexibility, the need for modern fulfillment infrastructure continues to expand.
The result is a logistics landscape that is becoming increasingly sophisticated, with occupiers reevaluating distribution networks to better serve a digital-first economy.
E-commerce has matured from a fast-growing retail channel into a foundational component of global commerce. According to a recent McKinsey survey, 57% of consumers rank digital as their primary purchasing channel—almost double the level reported in 2022.
For retailers, this shift has significant supply chain implications. Fulfillment networks are being redesigned to support broader product assortments, deeper inventory levels, direct-to-consumer shipping, returns processing, and value-added services such as product assembly and customization.
Real estate strategy is also becoming more closely tied to service levels. Facilities positioned near major population centers can help shorten delivery windows and improve the efficiency of last-mile logistics—the final stage of the delivery process, when goods move from a distribution facility to the end customer. As consumers continue to expect faster, more reliable delivery, this part of the supply chain has become a key competitive differentiator.
Companies are increasingly pursuing nearshoring and onshoring initiatives to improve supply chain resilience, reduce transportation costs and bring production closer to end markets. These strategies gained momentum following years of supply chain disruptions and continue to be influenced by evolving trade policies and geopolitical considerations.
Unlike last-mile strategies, which focus on the final movement of goods, nearshoring is reshaping the upstream side of the supply chain. By moving production closer to end markets, companies can improve operational control, reduce exposure to disruption and better align inventory with customer demand.
In the U.S., changes in foreign trade policies and tariff structures have further encouraged companies to diversify sourcing strategies and establish a stronger domestic presence. Cross-border e-commerce companies, in particular, are expanding their U.S. logistics footprints to help future-proof operations amid potential regulatory changes.
As new manufacturing facilities come online, the need for supporting warehouse, distribution and transportation infrastructure is expected to increase, creating additional opportunities within industrial and logistics real estate.
It’s projected that U.S. e-commerce penetration—the percentage of total retail sales that occurs online—will rise from approximately 24% in 2025 to 30% by 2030. This growth has meaningful implications for logistics real estate demand, as every one percentage-point increase in e-commerce's share of retail sales translates into approximately 50 million to 70 million square feet of industrial space absorption.
Beyond sheer volume growth, e-commerce is also changing the type of industrial and logistics space occupiers require. To support greater supply chain flexibility, companies are increasingly seeking modern facilities with higher clear heights, advanced automation capabilities and strong transportation connectivity.
E-commerce is no longer just changing how consumers shop—it is reshaping how companies build, operate and future-proof their supply chains. Well-located, modern facilities with the flexibility to support evolving distribution strategies are likely to remain in high demand, underscoring the long-term value of logistics assets in a digital-first economy.
The single-tenant net lease industrial market has been on fire in recent years. Buoyed by e-commerce growth, industrial properties were seeing record low cap rates and record high competition from investors following the COVID-19 pandemic.
Let’s start with the foundation: if you’re unfamiliar with the term sale-leaseback, you should go here. For a more focused explanation relating to industrial properties, let’s turn to Erik Foster, principal with Avison Young and head of the firm’s industrial capital markets practice.
The industrial real estate sector continues to stand out as a resilient and adaptive asset class, even amid economic uncertainty and shifting global dynamics.
While the pandemic-era surge in online shopping has moderated, e-commerce remains one of the most powerful forces influencing logistics real estate. Consumer purchasing habits have fundamentally changed, with digital channels now firmly embedded in how people shop. As retailers, manufacturers and logistics providers adapt to rising expectations for speed, convenience and flexibility, the need for modern fulfillment infrastructure continues to expand.
The result is a logistics landscape that is becoming increasingly sophisticated, with occupiers reevaluating distribution networks to better serve a digital-first economy.
E-commerce has matured from a fast-growing retail channel into a foundational component of global commerce. According to a recent McKinsey survey, 57% of consumers rank digital as their primary purchasing channel—almost double the level reported in 2022.
For retailers, this shift has significant supply chain implications. Fulfillment networks are being redesigned to support broader product assortments, deeper inventory levels, direct-to-consumer shipping, returns processing, and value-added services such as product assembly and customization.
Real estate strategy is also becoming more closely tied to service levels. Facilities positioned near major population centers can help shorten delivery windows and improve the efficiency of last-mile logistics—the final stage of the delivery process, when goods move from a distribution facility to the end customer. As consumers continue to expect faster, more reliable delivery, this part of the supply chain has become a key competitive differentiator.
Companies are increasingly pursuing nearshoring and onshoring initiatives to improve supply chain resilience, reduce transportation costs and bring production closer to end markets. These strategies gained momentum following years of supply chain disruptions and continue to be influenced by evolving trade policies and geopolitical considerations.
Unlike last-mile strategies, which focus on the final movement of goods, nearshoring is reshaping the upstream side of the supply chain. By moving production closer to end markets, companies can improve operational control, reduce exposure to disruption and better align inventory with customer demand.
In the U.S., changes in foreign trade policies and tariff structures have further encouraged companies to diversify sourcing strategies and establish a stronger domestic presence. Cross-border e-commerce companies, in particular, are expanding their U.S. logistics footprints to help future-proof operations amid potential regulatory changes.
As new manufacturing facilities come online, the need for supporting warehouse, distribution and transportation infrastructure is expected to increase, creating additional opportunities within industrial and logistics real estate.
It’s projected that U.S. e-commerce penetration—the percentage of total retail sales that occurs online—will rise from approximately 24% in 2025 to 30% by 2030. This growth has meaningful implications for logistics real estate demand, as every one percentage-point increase in e-commerce's share of retail sales translates into approximately 50 million to 70 million square feet of industrial space absorption.
Beyond sheer volume growth, e-commerce is also changing the type of industrial and logistics space occupiers require. To support greater supply chain flexibility, companies are increasingly seeking modern facilities with higher clear heights, advanced automation capabilities and strong transportation connectivity.
E-commerce is no longer just changing how consumers shop—it is reshaping how companies build, operate and future-proof their supply chains. Well-located, modern facilities with the flexibility to support evolving distribution strategies are likely to remain in high demand, underscoring the long-term value of logistics assets in a digital-first economy.